Practice Area

Right of Publicity: Defense and Enforcement

Right of publicity disputes are increasingly common as personal brands, digital content, and AI-generated media raise new questions about the commercial use of a person's name, image, and likeness. Our attorneys represent both individuals seeking to enforce their publicity rights and businesses defending against claims of unauthorized use. Whether the issue involves an advertising campaign, a social media post, an endorsement deal, or AI-generated content, we provide practical counsel that accounts for the legal, commercial, and reputational dimensions of each matter.

Representing Both Sides of Publicity Disputes

Right of publicity law sits at the intersection of intellectual property, First Amendment, and commercial law. We advise clients across the full range of issues that arise in this space.

Enforcement for Individuals & Public Figures
We represent individuals whose name, image, or likeness has been used without authorization in commercial contexts. Our work includes pre-suit demand strategies, negotiation, and litigation to stop unauthorized use and recover damages.
Defense for Businesses & Advertisers
We defend companies, advertisers, and content creators facing right of publicity claims. Our attorneys evaluate exposure, develop defense strategies grounded in First Amendment protections, fair use, and other applicable defenses, and litigate when necessary.
Licensing & Contract Drafting
We draft and negotiate endorsement agreements, likeness licensing deals, and talent contracts that clearly define the scope of permitted use, compensation, and termination rights, reducing the risk of disputes before they arise.
Risk Assessment & Compliance
Before a campaign launches or content goes live, we advise businesses on right of publicity exposure and help develop clearance protocols that balance creative objectives with legal risk.
Attorneys in this practice area

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Phone
(724) 213-2591
Email
info@rumbgh.com